Platinum Performance® Powers Reiners

Platinum Performance Renews Corporate Partnership with NRHA.

For Immediate Release – March 13, 2019 – Oklahoma City, Oklahoma – Platinum Performance, supplier of the Official Equine Oral Joint Supplement of NRHA, will expand its partnership with the National Reining Horse Association (NRHA) in 2019. This year, Platinum Performance adds sponsorship of Adequan® North American Affiliate Championship (NAAC) Top 10 jackets to its existing partnership with NRHA.

“We’re proud to support NRHA as the Official Equine Oral Joint Supplement and are pleased to continue providing the entire reining community with superior nutrition and unmatched personal service,” said Lauren Thompson, Platinum Performance Equine Marketing Manager.

Reiners can rely on Platinum Performance® CJ, Platinum’s wellness, performance & complete joint formula, carefully formulated as a synergistic approach to healthier joints with ingredients that reflect the high-quality standards upheld by Platinum Performance.

Platinum Performance® CJ is the only supplement of its kind — combining ASU in addition to joint-supporting ingredients, glucosamine sulfate, MSM, cetyl myristoleate, hyaluronic acid and Boswellia serrata with a whole-horse wellness formula that supports every part of the horse. Platinum Performance® CJ is recommended for any horse with advanced joint care needs and is popular with performance horses, prospects and senior horses. It also aids in recovery after joint or soft tissue injuries.

Every season, each NRHA affiliate can assemble the top 15 riders in each class to compete at their designated Affiliate Regional Championship (ARC). From there, the top 10 advance to the Adequan® NAAC, which is held in conjunction with the NRHA Futurity. In 2019, Platinum Performance will provide jackets for Top 10 recipients in each Adequan® NAAC class. With the help of corporate partners like Platinum Performance, NRHA contributes over $40,000 annually to participating affiliate championship programs. By developing reining at the grassroots level, these valuable programs boost expansion of the sport as a whole.

“The support demonstrated by Platinum Performance over the years has contributed to the growth of NRHA,” said Sammi Miller, NRHA Senior Director of Corporate Relations & Communications. “Their brand touches every NRHA-owned event. Continuing a partnership with Platinum Performance is very exciting!”

Founded in equine veterinary medicine, the family-owned-and-operated company is located in Buellton, California. Co-founder and CEO Mark Herthel says “Platinum Performance will always be committed to providing veterinarians and equestrians with the highest-quality and most effective formulas available, as we have since 1996.  We are motivated, more and more every day, to change lives, improve performance and influence disease. That’s what keeps us charging forward.”

About Platinum Performance®
Platinum Performance® believes in the power of nutrition and supplementation and remains committed to providing formulas that produce superior results in the horse. Over the past several decades, Platinum has continued to research the role of nutrition with regard to wellness and performance and is committed to providing equine veterinarians, horse owners, and trainers the nutritional tools they need to benefit from cutting-edge equine nutrition. Horse Health is the Platinum Performance Mission, and we look forward to helping you NOURISH YOUR PASSION. Find more at

Founded in 1966, the National Reining Horse Association is a nonprofit association dedicated to promoting and encouraging the development of and public interest in the sport of reining. The focus is on developing and maintaining suitable standards of performance and judging and in providing a fun filled, family-oriented atmosphere. 

Media Contact:
Hayley Eberle
Manager of Marketing & Outreach
National Reining Horse Association
(405) 946-7400 x 103


Montana Silversmiths Shines as Decade-Long NRHA Partner

Becomes presenting sponsor of inaugural NRHA Affiliate Summit

For Immediate Release – March 1, 2019 – Oklahoma City, Oklahoma – The National Reining Horse Association (NRHA) is happy to announce their continued partnership with Montana Silversmiths. Not only will Montana Silversmiths remain aligned with NRHA as a corporate partner, but this year they will also serve as presenting sponsor of the first NRHA Affiliate Summit.

The NRHA Affiliate Summit will take place March 15 and 16 in Las Vegas, Nevada. Montana Silversmiths’ presenting sponsorship of the event will bring NRHA Affiliates together in one location to discuss plans for the successful fruition of the Affiliate Regional Championships (ARC) in 2019 and beyond.

“Montana Silversmiths is proud to continue our partnership with the National Reining Horse Association,” said Steve Miller, Montana Silversmiths’ Brand Ambassador. “This is a partnership that provides not only a great marketing opportunity for us, but the highest quality awards in the industry for our partners. We believe it is a perfect fit.”


With over 45 years’ experience, Montana Silversmiths takes pride in being the leading buckle and jewelry manufacturer in the western industry. As the “Official Silversmiths of NRHA” for the past decade, they provide buckles and trophies for all NRHA-owned events including the prestigious NRHA Futurity, NRHA European Futurity, NRHA Derby, and NRHA European Derby. In addition, they serve as an affordable and convenient resource for NRHA Affiliates to purchase quality awards with substantial savings thanks to NRHA’s buying power.


“Montana Silversmiths has created a successful, global award program for NRHA and our affiliates,” said Sammi Miller, NRHA’s Director of Corporate Relations. “NRHA is excited to continue a strong partnership with Montana Silversmiths – the Brand of Champions.”




NRHA and Markel Insurance Saddle Up for 2019 NRHA Derby

Markel Insurance Renews Corporate Partnership as the Presenting Sponsor of NRHA Derby.

For Immediate Release – February 22, 2019 – Oklahoma City, Oklahoma – Anticipation builds for the 2019 National Reining Horse Association (NRHA) Derby as NRHA and Markel Insurance, a long-standing NRHA Corporate Partner, gear up for one of the largest reining events of the year. Coming to Oklahoma City, June 15-23, the NRHA Derby boasts a total purse and cash prize amount exceeding an estimated $1 million.

Running for one week each summer, the NRHA Derby showcases the world’s best 4-, 5-, and 6-year-old reining horses and their riders. Thousands of exhibitors, horses, and spectators travel to Oklahoma City each year to compete, watch, and shop to their hearts’ content.

Hosting an event of this caliber requires support from a remarkable organization, and Markel Insurance, a dedicated NRHA Corporate Partner for over 25 years, has stepped up to the task. With over 50 years of expertise insuring horses and horse-related businesses, Markel pioneered many of the equine coverage options available today. Their insurance products include horse mortality, private horse owner liability, farm/ranch property, and commercial equine liability. Customers can even purchase equine insurance 24 hours a day through the company’s online platform. Markel’s cutting-edge offerings and unparalleled service to the horse industry makes their partnership with NRHA natural.

“We remain committed to NRHA and the equine industry. We value our partnership and look forward to continuing to provide insurance solutions and exceptional service to NRHA members,” says Don Faison, Markel’s Managing Director.

“It seems like only yesterday when the partnership began with Markel and NRHA,” added Frank Costantini, Markel’s Director of Western Disciplines. “Twenty-five years speaks to the strength and commitment of both organizations, and most importantly the loyalty of the members, whose support has allowed the relationship to grow to where it is today.”

Undoubtedly, Markel’s impact on NRHA membership goes far beyond the NRHA Derby. As a provider of immediate “fall of the hammer” mortality coverage for sale consignments, Markel also proudly sponsors the NRHA Markel Insurance Futurity Sales which include the Select Yearling, Marketplace, and Futurity Prospect sales.

“Markel’s extended partnership and deeper level of commitment as the NRHA Derby Presenting Sponsor is another reason why Markel is very dear to NRHA. We are excited to continue working side-by-side with the team at Markel for many years to come,” says Sammi Miller, Director of Corporate Relations for NRHA.

Markel is the official provider of NRHA Equine Insurance not only in the U.S., but worldwide. Their Global Partner status includes sponsorship of the NRHA European Futurity, Derby, and Affiliate Championships. This stands as a testament of Markel’s firm commitment to staying in the horse industry for the long haul.

Learn more about the services offered by Markel at For additional information on the NRHA Derby schedule, live video coverage, hotel accommodations, sponsors, and more, visit

Classic Equine Renews as NRHA Corporate Partner and Becomes Title Sponsor of Green Reiner Program

The National Reining Horse Association (NRHA) is excited to announce their 3-year contract renewal with Classic Equine as an official NRHA Corporate Partner. This year, Classic Equine put a new spin on their involvement by becoming the title sponsor of NRHA’s Green Reiner Program.

As a long-standing NRHA Corporate Partner, Classic Equine is synonymous with quality equine sports equipment in the eyes of many horse owners. The company has earned this respect through years of dedication to creating durable products that support the safety and well-being of performance horses. This year, Classic Equine has gone beyond renewing their commitment as an NRHA Corporate Partner to promote the growth of the sport through a new avenue. As the title sponsor of NRHA’s Green Reiner Program, Classic Equine will contribute to the education of new members and encourage continued involvement for competitors in the entry-level program.

“We are excited to partner with NRHA and be a part of the Green Reiner Program,” said Billie Bray, Director of Marketing for Classic Equine. “We look forward to meeting and supporting new members and beginners while being involved with the growth and expansion of this great sport.”

“Classic Equine’s passion for growing the sport of reining continues through their support of the Green Reiner Program,” said Sammi Miller, Director of Corporate Relations at NRHA. “We are thrilled to continue our partnership with Classic Equine, a leader in the equine industry and a champion for NRHA’s future!”

The Green Reiner Program is an entry-level class that allows reiners to grow as they learn various aspects of the sport. This educational program gives exhibitors an opportunity to gain more knowledge by talking to judges at the conclusion of classes. Other helpful components of this program include permitting riders to use two hands if needed and the option to perform either simple or flying lead changes.

SmartPak Renews as NRHA Corporate Partner

The National Reining Horse Association (NRHA) is delighted to announce their continued partnership with SmartPak as an official NRHA Corporate Partner for the 11th consecutive year. Their involvement includes support of the NRHA Futurity & Adequan® North American Affiliate Championship (NAAC) Show, the NRHA Derby, and the North American Regional Affiliate Finals.

Since 1999, SmartPak has provided leading name-brand supplements in a convenient, customized package known as the ‘SmartPak.’ SmartPaks contain one day’s dosage of a horse’s selected supplements, individually sealed for freshness and labeled for ease of use. SmartPak has served over 150 million daily doses of various supplements. Eliminating the worry and hassle of separating individual supplements for each horse’s unique needs makes the convenience of SmartPak’s program unmatched.

“NRHA has always been a great partner for SmartPak, and we’re thrilled to once again be returning as the official equine health retailer and official supplement feeding system,” said Lissa Hines, Marketing Director at SmartPak. “We’re proud to continue our support of the reining industry by sponsoring classes at events like the Derby, Futurity, and all of the regional finals. The best part about our NRHA partnership is getting out there to meet the competitors and their horses, many of which we help to support.”

With over 300 supplements and a complete line of horse-care supplies, SmartPak has become the company to which horse owners turn for a wide selection of products with unparalleled service. SmartPak staff is dedicated to working hard as they bring innovative solutions to NRHA members to help make horse owners’ lives easier.

“SmartPak’s continued partnership is a win for NRHA membership! SmartPak is a loyal supporter of the award programs offered through NRHA owned events,” said Sammi Miller, Director of Corporate Relations. “As the Official Equine Health Care Retailer and the Official Supplement Feeding System of NRHA, SmartPak is able to help us ensure the best care for our exhibitors’ horses in the most convenient way.”

Horse owners can get customized daily-dose SmartPaks delivered automatically every month, with no shipping charges on orders over $40, and free shipping on all orders over $75. Anything from fly spray to blankets that is added to the monthly SmartPak order also ships for no additional cost, making SmartPak the only equine e-commerce retailer to offer a full selection of supplements, equipment, and supplies shipped for free regardless of weight.