NRHA Celebrates CINCH & Classic Equine Silver Anniversary Partnerships

The National Reining Horse Association (NRHA) is excited to honor two partner milestones of 25 years. CINCH is the official jeans and shirts of NRHA, and Classic Equine is the official equine leg protection of NRHA. Both have promoted NRHA, supported members for many years, and continue to do many great things for the equine industry. 

NRHA Commissioner Gary Carpenter shares, “Our relationships with Classic Equine and CINCH are remarkable. They are both celebrating a Silver Anniversary with us. Our members, board, and staff are proud to have partners with the staying power of these friends.”

CINCH jeans have stood at the forefront of the western clothing industry since their launch in 1996. As leaders in using innovative techniques to produce premium quality denim and shirts, the CINCH brand grew quickly. Unique prints and patterns found only on CINCH shirts are iconic in the western competitive riding world throughout the equine disciplines. The world champion athletes who ride with “CINCH” on their sleeves and collars stand proudly behind the brand.

“CINCH is proud to be celebrating our 25th year as a sponsor of the National Reining Horse Association,” said CINCH Marketing Coordinator Cassi Nichols. “There’s never been a more exciting time to be involved in the western industry, and we look forward to continuing our partnership with this outstanding organization as they forge the future in the sport of reining.”

Annually at the 6666 NRHA Derby Presented by Markel, CINCH sponsors the National Reining Horse Youth Association (NRHyA) Speaking Contest. To honor their 25-year partnership, CINCH will donate $2,500 in scholarship monies for the youth participating in the contest.

“It is incredible to see a sponsor support a program that directly encourages the practice of a life skill that is often very intimidating for youth members,” said Sara Honegger, NRHA Director of Marketing and youth programs manager. “The opportunity of earning scholarship dollars is great encouragement for youth to step out of their comfort zones.”

Classic Equine offers a complete line of products, including pads, leg boots, wraps, blankets, bits, and cinches. Their goal is to support every individual who strives to be the best at what they do. Classic Equine has always worked closely with professional men and women from all disciplines of the western performance-horse industry to test and perfect each product they manufacture. Because the company was founded and developed by professionals, the form and function of each product serves a specific purpose and is now the standard in equipment for top NRHA Champions.

The NRHA Green Reiner Program is sponsored by Classic Equine. This program recognizes achievement levels in a family-oriented, fun, and educational setting where exhibitors can gain more knowledge by being given the opportunity to talk to judges after the classes they compete in.

“Classic Equine and the NRHA have evolved right alongside each other over the last 25 years of our partnership. The NRHA was our first sponsorship in the Performance Industry. We appreciate and thank them for our growth in the industry,” said Billie Bray, Chief Marketing Officer. “Our shared goals in doing what we love while putting the horse’s well-being above all else has helped move the sport forward in a positive direction. We’re proud to be part of NRHA’s legacy, and we look forward to continuing our passion in supporting reining horses and their riders as the sport continues to grow, from the green classes to those competing at the highest levels under the brightest spotlights.”

NRHA is proud to have an immeasurable team of corporate partners that offers great benefits to the Association’s members and supports NRHA events throughout the year. Contact Christy Landwehr, Senior Director of Corporate Relations, to learn more about NRHA Partnership opportunities by email at or by visiting

About CINCH Jeans & Shirts: LEAD, DON’T FOLLOW.

Since 1996, the CINCH Clothing brand has been creating quality jeans and shirts for both in and out of the arena. Some of the best athletes from the rodeo, bull riding, and equine performance circles love CINCH jeans and shirts because of the quality fit and the authentic western look. From collared long sleeve shirts and classic short sleeved button ups to outerwear and fashion-forward western jeans, the CINCH brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of CINCH Jeans make CINCH Clothing the number one choice for those who live and breathe the western way of life. Visit CINCH online at

About Classic Equine: PLAY TO WIN! 

A leader in innovation, Classic Equine continues to be one of the most trusted sources for equine performance products. Combining top of line materials and original designs, Classic Equine provides the equipment riders rely on every day to enhance performance, protect, and support their horses. Manufacturing the finest quality in horse sport products has been the mission of Classic Equine since inception. Classic Equine is located in Granbury, Texas. Visit and remember to look for the chess head at your favorite tack dealer, it is the mark of true horsemen.

Founded in 1966, the National Reining Horse Association (NRHA) is a nonprofit organization dedicated to the promotion of the reining horse in a fun-filled, family atmosphere. NRHA’s mission is to promote the reining horse worldwide while celebrating and advancing the finest traditions of Western horsemanship. To learn more about NRHA, how to join, or to become a fan, visit