Christy Landwehr Takes the Helm as NRHA Senior Director of Corporate Relations

The National Reining Horse Association staff welcomed a new team member in mid-July. Christy Landwehr is now the Senior Director of Corporate Relations and brings with her decades of experience working with and developing relationships with corporate and event sponsors.

“I am thrilled to be joining the staff of NRHA for many reasons. One of them is my love of horses, and another one is my excitement for the discipline and how fast it is growing and how popular it has become not just in America but around the world,” Landwehr shared. “I believe there is so much opportunity for sponsors and others to become involved in the sport, and I can’t wait to be able to share reining with others.”

Since 2007, Landwehr has served as the Chief Executive Officer for the Certified Horsemanship Association and the CHA’s Marketing Director prior to that. She is also the Treasurer for the Interscholastic Equestrian Association and serves on the American Horse Council Board of Trustees, on the Professional Horse Councils for both the American Quarter Horse Association and American Paint Horse Association, on the Colorado State University Equine Sciences Advisory Council, and is the Vice President for the Colorado Society of Association Executives.

NRHA Commissioner Gary Carpenter said, “Christy brings a wealth of energy, industry contacts, and experience to NRHA. We are excited to have her join our team and help us capitalize on the many opportunities that are in front of us.”

Landwehr, who lives in Colorado with her husband, John, and two sons, Sean and Kyle, noted that horses have always been her passion. “They’re kind, and they’re always in the present. To me, every breed and every discipline brings something to the table.” She added, “Reining is growing so much right now, and there are so many opportunities to continue that trajectory.”

The new Director has a solid vision for this new position. “I feel the most important step is to ensure that all our current Partners and Sponsors are happy with our agreements. We are excited about the future and want them to come along for the ride,” Landwehr said. “That means making sure we provide very helpful and unique benefits to both current and future sponsors.”

For information about NRHA’s Sponsorship Program, reach out to Christy Landwehr at CLandwehr@nrha.com

Update to NRHA Amateur Division Conditions

Pictured is 2021 NRHA Derby Story Book Stables Amateur Champion Lauren Love.

The National Reining Horse Association Board of Directors recently updated the NRHA Amateur Conditions for those events wishing to host a trial of the proposed division. This move extends the existing trial that was set to end April 1, 2022.

These amended conditions are effective April 2, 2022 and will extend through December 31, 2023. During that time frame, NRHA events may apply to host an Amateur division with an approved non pro derby. Amateur division added money cannot exceed half of the Level 4 added money, and also cannot exceed the Level 1 added money.

“Continuing with the trial will give members, committees and the board of directors more examples to evaluate before officially adding it as an aged event division. This also aligns with the timing of a 2024 rule change proposal that will be voted on in 2023. The advocates for the division feel it encourages participation by giving another option to non pros who may not have consistent access to training programs but are ready to move into aged event competition.

To compete in the Amateur division, the same horse and rider must be cross-entered into the NRHA-approved non pro derby. The show conditions will govern which level or levels must be entered. For the NRHA Derby, for example, this would be the eligible level plus one up.

There is only one level of Amateur, and riders who enter the Amateur division must be Non Pros and abide by the NRHA Non Pro ownership rules.

Youth, legal dependents of professional equine trainers, spouses or legal partners/mates of professional equine trainers, and anyone who has exceeded NRHA lifetime earnings of $100,000 in Categories 2, 6, 8, and 11 in the previous year, or is currently only eligible for L4 Non Pro, or only L4 and L3, are excluded from competing in the Amateur division. NRHA judges and breeders are eligible to enter the Amateur division if they meet the required criteria.

Shows wishing to have an Amateur Division must submit a written request, and a confirmation that the division will be run using the approved Amateur conditions must be included in the event’s approval application.

For more information, contact the NRHA Non Pro Committee Liaison Christa Morris-Stone at cmorris@nrha.com.