Month: January 2022

Cinder Lakes Ranch has long been a supporter of not only reining, but the western performance horse industry as a whole. The facility, which focuses on reproduction and horse sale services, has been a National Reining Horse Association Corporate Partner in the past. In late 2021, Cinder Lakes Ranch once again joined NRHA’s Corporate Partner family.

“It is an honor for NRHA to join with Cinder Lakes Ranch on a corporate partnership level, once again! Thank you to Rick and Jade for continuing to support NRHA in service and sponsorship,” noted Sammi Miller, NRHA Senior Director of Corporate Relations and Communications.

Cinder Lakes Ranch, located in Whitesboro, Texas, is owned by Rick Ford and ran by Rick and his wife, Jade. “Our primary focus is stallions, and we are a full-service management company. We export all over the world, and cover every continent. I think the only major country we haven’t shipped to is China,” Ford explained. “We also do mare management, sale fitting, and just try to be full service for our clients.”

In fact, Cinder Lakes Ranch shipped more than 750 shipments of frozen and just under 3,000 shipments of cooled semen in 2021. “It’s kind of funny, we had a meeting with FedEx recently and have an in-person account manager that came to visit.” He laughed, and added, “Apparently we bumped up to a higher shipping bracket.”

Rick has been involved with horses his whole life, beginning with 4H. “I guess I’m kind of old school with how I got into it. My first trainer was Darren Stancik when I was a youth. I kind of wanted to do something a little more, and then my parents actually got the breeding part of it going. When we moved to Texas, I took that over,” he recalled.

The Cinder Lakes Ranch business model has evolved over the years. “In the beginning, when we were first a Corporate Partner, we were more of a private operation. Now that we’ve come back, we’re more of a commercial operation. That has allowed us to better service our customers,” Ford explained.

Cinder Lakes Ranch stands several heavy-hitting stallions from the reining, cow horse, and barrel racing industry, headlined by NRHA Two Million Dollar Sire Spooks Gotta Whiz, whose NRHA lifetime earnings exceed $346,000. Joining Spooks Gotta Whiz in the lineup are ARC Gunna Sparkya, PS Mega Shine Chic, Snip O Lution, Wimpys Littlecolonel, Hey Joe, Jacs Electric Spark, Reysin On The Rocks, Spatatino, What A Wave, and Shiners Voodoo. Other stallions in the lineup are A Dash Ta Streak, A Streak Of Fling, Al Cappone, Barue, Bullseye Bullion, Heavenly Firewater, Jets Smashin Cash, JKL Raynin Firewater, JL Dash Ta Heaven, and Tres Fortunes.

Learn more about Cinder Lakes Ranch, its services, and stallion line up at CinderLakesRanch.com.

At the urging of industry peers, White River Ag Products has joined the lineup of National Reining Horse Association Corporate Partners. White River Ag Products is owned by a trio of Vernon brothers: Richard, Todd, and Craig. Richard Vernon met Kevin Colston of NRHA Corporate Partner Colston Paving, and the two hit it off.

“Kevin asked me why we weren’t a Corporate Partner, and I said that I didn’t know enough about it and that I didn’t see anywhere it could benefit our businesses,” Richard explained. White River Ag is a grain and feed producer serving mostly Northern Wisconsin. He continued “After Kevin mentioned it to me, I discussed it with Frank Costantini [of Markel Insurance] who explained to me that there is much more to NRHA Corporate Partnership. Frank introduced me to Sammi [Miller], and that’s how it all went. My brothers and I had a sit-down and said, ‘let’s do it!’”

Miller, NRHA Sr. Director of Corporate Relations and Communications, said, “It is with joy that NRHA welcomes White River Ag as a new Corporate Partner. Richard Vernon’s solid attachment to our sport will make for a strong partnership. We look forward to growing with White River Ag!”

Led by their mother, Louise, a Western Saddle Clubs Association and 4-H judge, the Vernon brothers grew up showing pleasure horses and gaming, but once they discovered reining, they were hooked. Richard shared, “Larry Kasten introduced my brother, Todd, to reining when my kids were little. We followed his lead and fell in love with it. We like the competitiveness, and the way it is judged by points, but, mostly, we like the people. When you have a good ride, people cheer you on. They’re happy for you.”

Richard’s daughter, Allana Vernon-Michol, and daughter-in-law, Jenna Vernon, show reiners, as does Craig’s daughter and daughter-in-law, Paige Vernon-Zebzyck and Molly Vernon.

Through White River Ag Products, the Vernons now own more than 60 reining horses. “We have some with our resident trainers, Tanner and Christina Boyes. We also have some with Tom McCutcheon, Brian Welman, Dallas Cunningham, and Jeff Kasten,” Richard explained. “We put seven in the Futurity this year, and three made it back to the finals: one each with Tom, Tanner, and Christina. It was super exciting. We had a great year!”

The Vernons know that sponsorships are important. White River Ag Products has been a longtime supporter of their local North Central Affiliate shows including the derbies, futurities, and rookie shootouts. “We also sponsor some youth stuff, for the affiliate and for the club,” Richard added.

“I am looking forward to meeting more people and growing our network through this NRHA Corporate Partnership,” he said. “We are pretty excited about this sponsorship. I think it’s going to be fun, and I look forward to learning more about the industry.”

Located near the shores of Lake Superior, White River Ag Products is situated on 2500 acres of prime farmland where a wide variety of grains are harvested for energy and animal feeds. The business began in 2011 on 800 acres in Mason, Wisconsin, and was grown by the Vernon family to include a seed cleaning and packaging facility, complete equipment servicing shop, a machine storage building, straw storage facilities, and pellet mill factory, and a retail store. For more information about White River Ag Products, visit whiteriverag.com.