NRHA Announces Longtime Event Sponsor Priefert as a New Corporate Partner

Longtime National Reining Horse Association event sponsor Priefert has recently joined the Association’s impressive list of Corporate Partners.

It’s hard to picture the NRHA Futurity and 6666 Ranch NRHA Derby presented by Markel without the signature, high-quality Priefert panels and products that can be found around the Oklahoma State Fairgrounds. Priefert has been an Event Sponsor for the past several years, and the new Corporate Partnership will help to enhance the NRHA Award program.

Sammi Miller, NRHA Senior Director of Corporate Relations and Communications noted, “It is an honor to welcome Priefert as NRHA’s newest Corporate Partner. As a proud ‘Made in America’ manufacturer, Priefert has long supported the western and equine industries. We are thankful for Priefert’s commitment to NRHA and the sport of reining!”

Family-owned and operated since 1964, Priefert is one of the largest farm, ranch, and rodeo equipment manufacturers in the world. Priefert is recognized as having the highest quality equipment on the market and is proud to have its products used and endorsed by the top cattle, equine, rodeo and roping organizations in the country. Priefert offers horse owners practical solutions for creating a safe, functional environment for their valued animals.

Designed with the highest degree of consideration for safety of both the horse and the handler, Priefert products are proudly manufactured in Mt Pleasant, Texas. Behind its success is a workforce of almost 1,000 employees helping to create and ship a multitude of Priefert products to dealers all across the US and around the world.

Courtney Dyer, Priefert’s Director of Marketing, shared, “Priefert’s partnership with the NRHA felt like a natural fit given our shared mission of preserving and promoting the Western lifestyle. As a family-owned company, Priefert recognizes the shared values of integrity, faith, family, and leadership that both of our organizations hold dear. We look forward to serving the members of the NRHA and sharing with them how our products can help keep their equine partners safe, healthy, and happy.”

About Priefert

Priefert is considered the leading innovator in the livestock handling industry. Dedicated to developing and producing equipment that is safe and durable for both the animal and the operator. Starting with Marvin’s invention of the first side closing, gliding action headgate, Priefert has continued to lead the way by introducing the first contoured side squeeze chute, the first double pivot calf table, the first open-sided sweep, and the first full line of powder-coated products. Priefert maintains total quality control by designing and executing each part of the development and production of its products. Starting with raw steel, Priefert oversees each step of the process through to finished good, creating products that are pound for pound, dollar for dollar, the best value on the market. With a dealer network of over 1200 dealers around the world, Priefert is recognized as having the highest quality equipment on the market. For more information, visit