CINCH Jeans & Shirts Renews Partnership with NRHA

For Immediate Release – February 28, 2020 – Oklahoma City, Oklahoma – CINCH Jeans & Shirts is returning as a Corporate Partner with the National Reining Horse Association (NRHA) in 2020. CINCH is a long-time supporter of the NRHA and its members.

An industry leader in work-ready denim, reining enthusiasts will be hard-pressed to find a brand more prevalent than CINCH in the industry. Producing both jeans and shirts for the Western way of life since 1996, CINCH brings high-quality products to the ranch and arena that harbor a strong work ethic.

For the last 23 years, CINCH and NRHA have gone hand in hand. The member-driven association and customer-centered company share common values when it comes to raising the standards on quality and service. The motto “Lead, Don’t Follow®.” speaks to the unique patterns commonly associated with CINCH, but is also synonymous with a fit and feel suitable for every aspect of ranch life.

“We are thrilled to be renewing our long-term partnership with NRHA,” said Jessica Wahlert, marketing manager for Miller International, the parent company of CINCH Jeans & Shirts. “This has become a premier partnership of ours over the years, and we are truly proud to be associated with NRHA. We plan to continue integrating our goals with NRHA’s to grow and support the industry that supports us.”

Not only has CINCH been an avid supporter of the association and various equine professionals, the company has also taken an interest in the National Reining Horse Youth Association (NRHyA), regional affiliates, and major reining events.

“NRHA’s continued partnership with Miller International will be celebrating 25 years soon,” said Sammi Miller, NRHA senior director of corporate relations & communications. “The amount of support shown by CINCH over the years for NRHA’s evolving programs only continues to grow. Our renewed partnership is an honor and a proud moment for NRHA.”

Outfitting reiners since 1997, NRHA members and professionals regularly enter the arena wearing products from CINCH and its sister companies—Cruel Girl and Miller Ranch by CINCH. To find your next arena-ready shirt and jeans, visit