For Immediate Release – Jan. 29, 2021 – Oklahoma City, Oklahoma – Over the past couple years, the sport of reining has reached new audiences through television broadcasts, and that trend continues Saturday, January 30, at 7 p.m., CST. That’s because the iconic western-lifestyle Cowboy Channel will be airing an hour-long segment dedicated to the 2020 National Reining Horse Association (NRHA) Futurity.
“We are honored that the producers at the Cowboy Channel chose to spotlight the NRHA Futurity,” noted Sammi Miller, NRHA Sr. Director of Corporate Relations and Communications. “For them to take an interest in reining and put some extra light on our sport is great for our exhibitors, owners, breeders, our Corporate Partners, and our industry as a whole.”
The show will feature highlights from the MS Diamonds TX Level (L) 4 Open Finals as well as the CINCH L4 Non Pro Finals. There will also be special interviews with L4 Open Champion, NRHA Six Million Dollar Rider Andrea Fappani, and L4 Non Pro Champion, NRHA Two Million Dollar Rider Mandy McCutcheon.
Lending his voice and knowledge to the broadcast will be NRHA Professional and Judge Steve Ross of Scottsdale, Arizona. In addition to being a judge, trainer, and coach, Ross is an experienced broadcasting and radio personality and has provided color commentary for the live feed of the NRHA Futurity for the past several years.
“Steve knows the ins and outs of the sport and can share the knowledge he has in a way that even people who are unfamiliar with the sport can understand it,” Miller said.
Also making an appearance on Friday evening’s show is NRHA Commissioner Gary Carpenter. “We thank Cowboy Channel President Jeff Medders, Rural Media Group Founder Patrick Gottsch, and the staff of the Cowboy Channel for making this happen. This is a great opportunity to introduce reining to people who may have never seen it before,” Carpenter said.
He added, “We at the NRHA look forward to continuing a great relationship with the team at the Cowboy Channel going forward as they strive to become the ESPN of western sports.”
About The Cowboy Channel:
The Cowboy Channel is the official network of ProRodeo and the first 24-hour television network totally dedicated to Western sports and the Western lifestyle. Headquartered in the Fort Worth Stockyards, The Cowboy Channel features content focused on ProRodeo, bull riding, roping, reining, barrel racing, and other western sports genres, along with western fashion and music. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. The network enjoys distribution into 42 million homes on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. In addition, The Cowboy Channel can be streamed online via The Cowboy Channel Plus at cowboychannelplus.com, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package. For more information, visit TheCowboyChannel.com.
Photo by Carolyn Simancik