When Not Ruf At All won the 2013 National Reining Horse Association Futurity Open Championship, owner Vaughn Zimmerman, of Missouri, was propelled into the elite ranks of NRHA Million Dollar Owners

The success of Not Ruf At All and Zimmerman has gone hand-in-hand, and in 2021, when Not Ruf At All became an NRHA Million Dollar Sire, Zimmerman surpassed two million dollars as an owner.

Zimmerman first became interested in horses decades ago. Although the venture began as a hobby, he soon began to focus on halter and pleasure horses. In the 1990s, he met reiner Kenny Eppers, and Zimmerman focused his sights on reining.

“I’ve been fortunate enough to breed and raise winning horses in so many different areas. I’ve had racehorses, halter horses, pleasure horses, but the reiners have held my interest for the longest time,” Zimmerman recalled.

A discerning eye quickly led to success, and by 1996, Smart Little Jewel (Smart Chic Olena x Gay Freckles Rio), ridden by Eppers, had given Zimmerman his first NRHA Open Futurity Finalist. In 1999, NRHA Two Million Dollar Rider Todd Bergen showed Zimmerman’s Roosters Wrangler (Gallo Del Cielo x Hustlers Sugar) to a reserve championship at the NRHA Futurity.

In the late 1990s, Zimmerman turned his focus to breeding, with headline stallion Skeets Peppy. The son of legendary sire Peppy San Badger was an NRHA Open Futurity Finalist and claimed the NRHA 1999 Open Reserve World Championship. He went on to win more than $77,000 in competition, and his foals have won money in multiple associations, including more than $885,000 in NRHA.

In 2012, Zimmerman and NRHA Professional Jason Vanlandingham teamed up, when Vanlandingham piloted Zimmerman’s Wimpys High Bid (Wimpys Little Step x Lucky Little Jewel) to the Level 3 Open Futurity reserve championship and fifth place in the Level 4.

That same year, a young prospect named Not Ruf At All, by A Sparkling Vintage out of All Ruffed Up, was catching eyes in Zimmerman’s barn.

Bobby Avila had taken the stallion through his early training, then the Zimmermans decided to offer Not Ruf At All in the 2012 NRHA Futurity Prospect Sale. When the reserve wasn’t met, they decided Vanlandingham would be the right fit for the big-stopping colt.

From that point, the Zimmerman program began to domino. Vanlandingham and Not Ruf At All first won the Tulsa Reining Classic Open Futurity Championship, then went on to win the High Roller Classic. The pair were the odds-on favorite at the 2013 NRHA Futurity, and they didn’t disappoint. Vanlandingham and Not Ruf At All had marked a 225 to take the Open title, winning more than $200,000 for the year and pushing Zimmerman more than $20,000 past the million dollar threshold as an owner.

Not Ruf At All and Vanlandingham continued to win, and the pair went on to earn more than $456,501, but ultimately, it was time for the next stage of Ruf’s career. “We hated to see him quit showing. He’s the best show horse we’ve ever owned,” Zimmerman admitted.

Not Ruf At All was more than ready to excel in his new role as a breeding stallion. “The first crops were small because we weren’t standing him to an open book. But soon we were seeing strong support from people around the globe – even Europe. People have a lot of choices because they can breed to established studs – so when you’re in the proving stages and they support you, it means a lot,” Zimmerman explained.

In the beginning, Zimmerman bred his own set of broodmares to the young stallion, and the first foals came of age in 2018.

Not Ruf At All’s highest money earner is Excessive Rufness (Smokin Lady Gunner), a 3-year-old owned by Zimmerman. Winning the inaugural Invitational Futurity with Vanlandingham boosted his earnings over the $100,000 mark. Another Zimmerman-owned standout by the stallion is Its All About Ruff (out of Dun Pretty Nifty), with $73,715 in lifetime earnings.

Zimmerman was inducted to NRHA’s Hall of Fame in 2018. Throughout the years he has been a staunch supporter of the reining industry, serving on the Board of Directors for NRHA, for the Reining Horse Foundation, and by being a longtime NRHA Corporate Partner.

Although he never showed himself, Zimmerman’s family has seen much success in the show pen. Both his sons, Matt and Justin, have NRHA earnings. Justin has been the most active in the show pen with earnings nearing $77,000, including a Level 3 Non Pro NRHA Futurity reserve championship.

Justin’s son, Jacob, and daughter, Taylor, are both active in reining. Jacob, whose lifetime earnings exceed $81,000, won the 2020 NRHA Futurity Level 2 Non Pro Championship and Level 3 Non Pro Reserve Championship on Rufin Up The Chics (Not Ruf At All x Ms Playalotta Chic). Taylor, whose biggest victories in NRHA competition include multiple Level 4 Non Pro finals qualifications at all the major NRHA events, has lifetime earnings of $255,642.

Zimmerman Performance Horses is located on 150 acres just outside Springfield, Missouri. With a 40,000 square foot, the state-of-the-art facility can easily accommodate not only the breeding and foaling of broodmares but also the training of their two-year-olds and personal show horses. With the assistance of Zimmerman Performance Horses’ resident trainer, Bobby Avila, Jr., the young prospects are started, evaluated, and sent on to the open trainer who can best develop the abilities of each individual.

For more information about Zimmerman, visit NotRufAtAll.com.

With the airing of the December 17, 2021 episode of The Last Cowboy on the Paramount Network, reining fans around the globe were able to watch history be made at The Run For A Million presented by Teton Ridge. Although the event was held August 21, a media embargo meant fans had to wait to learn who the winner was until the final episode of The Last Cowboy aired.

In a run-off for the Championship, Kole Price bested NRHA Six Million Dollar Rider Shawn Flarida for his first premier event win and accompanying check for $500,000.

That historic paycheck pushed Price to more than one million dollars in lifetime earnings. “Being a million-dollar rider has always been one of my biggest goals. The way I see it, that achievement puts you in an elite class of trainers,” he said. “It’s a blessing to have it happen so fast. My mentality has always been that if I thought I could do something, I’d just go as hard as I can to see if I could get it done quicker.”

So what was it like for Price to watch the most pivotal moment of his career play out on the hit show? “It was very incredible because I knew there were a lot of people outside the horse world who now know how special that event is. I think I was so caught up in the moment while I was there that I didn’t get to fully enjoy it because I was so worn out, so getting to watch it and relive it was really special,” he shared.

It was a rapid rise to the top for Price, whose first reining earnings were recorded in 2009, when he piloted SLJ Hope Hes Smart (Smart Like Juice x Navahope) to a fourth-place finish in the Limited Open at Minnesota’s Winona Horse Show. The check was less than $38, but it was the building block for a career that now includes titles at several major events, including the NRHA Futurity, NRHA Derby, and the National Reining Breeders Classic.

Price, who grew up in Illinois, showed Percherons until he was around 10 years old, and began training outside horses at 13. It was when he saw a video of NRHA Twelve Million Dollar Sire and earner of more than $185,000, Wimpys Little Step (who had been trained and shown by Flarida) that Price became a fan of reining.

In his drive to learn more about the sport, Price secured an internship during his high school and college years with NRHA Professionals Brent Loseke and Mike Davis. He then spent five years with NRHA Professional Gabe Hutchins before starting his own business in 2015.

It was at the 2018 NRHA Futurity that Price qualified all three of his entries back to the Level 4 Finals. Capitalizing on that success, he finished as the L4 Open Reserve Champion on Isnt She Perfect (Walla Walla Whiz x Miss SIlvergun) for total earnings of $130,352.

Then came Gunna Stop (Gunnatrashya x Stop Little Sister), owned by Amber Gokey. With fellow NRHA Professional Austin Roush at the reins, the talented colt had won more than $70,000 at the 2018 NRHA Futurity across Open Levels 1–4.

Price began showing the stallion in 2019, earning an L4 Open Reserve Championship at the High Roller Reining Classic. In 2020, the pair continued their winning ways, taking the L3 Open Championship at the NRHA Derby for $22,303. In 2021, the pair qualified for The Run For A Million at the Cactus Reining Classic.

The Run For A Million Championship earned Gunna Stop a place in the history books as the highest-earning horse of all time at $672,762.

“Growing up I would watch horses like Wimpys Little Step and Wimpys Little Chic, and it was just a dream that I’d get to ride horses like that and have a horse win that much. To have it happen … that hasn’t really set in yet,” he said. “The way everything happened, all together, it’s like I checked off a lot of items on the checklist all at once.”

Price’s lifetime earnings as 2021 draws to a close are $1,111,343, and he’s already looking ahead to the next million. “Long-term, I would love to be NRHA’s Leading Rider. I always want to be the best at whatever I do,” he said. “From day one, winning the NRHA Futurity has always been my main goal. I wake up at 5 a.m. each morning, and my ringtone is ‘Run for the Roses.’ That’s my inspiration every day – even those that I’m tired, worn out, and sore. I feel like if I can get an extra hour on everyone else, it will add up eventually.”

Price thanked his wife Kelsey, the Gokey family, Gunna Stop, and Taylor Sheridan. He added a special thank you to the multitude of friends and family that traveled to Las Vegas to cheer him on. “I probably had 40 people from my hometown in Illinois who came out to support me. That was so special to me,” he said.

Price’s top 10 wins include:

• 2021 The Run For A Million Championship (Gunna Stop) – $500,000
• 2018 NRHA Futurity L4 Open Reserve Championship (Isnt She Perfect) – $130,352
• 2020 NRHA Derby L3 Open Championship (Gunna Stop) – $22,303
• 2021 NRBC L4 Open 6^th (Gunna Stop) – $21,000
• 2018 NRHA Futurity L4 Open 12^th (KR Ima Trashya) – $20,392
• 2014 NRHA Futurity L3 Open Reserve Championship (FM Shine N Tag Chex) – $20,330
• 2021 NRBC L4 Open 9^th (Trendsettter) – $15,500
• 2020 NRHA Futurity L3 Open Reserve Championship (Four Oh One K) – $14,619
• 2021 NRHA Derby Tamarack Ranch Open Stakes (Trendsettter) – $14,004
• 2020 NRBC L3 Open Reserve Championship (Gunna Stop) – $12,978