The National Reining Horse Association has long enjoyed the coverage provided by Horse of The West (formerly NRHA Inside Reining), and the 2021 6666 NRHA Derby presented by Markel will be featured on the popular RFD-TV program.
According to NRHA Senior Director of Corporate Relations and Communications Sammi Miller, the program helps the NRHA Derby reach a much wider audience.
She said, “Horse of the West, has helped the association to reach new people each year and show them all the excitement of reining.” With the program’s change of focus and expansion to covering both reined cow horse and barrel racing, Horse of the West has increased access to people who are already in the horse business. Their understanding of the complexities of training a horse should help draw them to the reining discipline.
In 2021 Sandbur Productions, creator of Horse of the West, is celebrating 20 years of reining coverage with the “Short Stirrup Series.” At five unique reining events this year, Horse of the West is providing a special sponsorship to the 10 and Under class and will feature the top two finishers in the TV show.
Jenifer Reynolds of Sandbur Productions has long had a passion for reining and for the industry’s youngest riders. She said, “We want to showcase our youngest riders and encourage their involvement with horses. We hope the Short Stirrup Series will encourage families to get their kids out of the house and onto the back of a horse!”
Like many others in the reining world, Jenifer believes in the benefits of being involved with showing reining horses. “We’ve seen first-hand how young kids learn confidence, responsibility, and appreciation for animals through their involvement in reining. We want to show that benefit to our viewers,” she said.
“The sponsorship by Sandbur Productions and Horse of the West of the Short Stirrup classes is new at the 2021 Derby. Supporting the youth is something dear to NRHA and to have our long-time friends, Jenifer Reynolds and Chris Cook at Horse of the West, come along side to sponsor the youth is something we are proud to announce,” Miller said.
6666 NRHA Derby presented by Markel coverage on Horse of the West is scheduled for September 13 and September 20. Remember, the show airs on Mondays at 10:30 p.m. ET on RFD-TV. For those who don’t have RFD-TV, the shows are posted on the Horse of the West YouTube channel.
Horse of the West is a multiple Telly Award and AHP Equine Media Award winning weekly show presenting coverage of reining, reined cow horse, and barrel racing. In 2020 Horse of the West garnered a record 6 million 18+ views on RFD-TV, rural America’s most important network, and is on target to repeat those viewership numbers again in 2021.
Go to www.horseofthewest.tv for a complete show schedule.