Futurity Impact Group: Driving Growth and Record-Setting Investments in Reining

In 2020, the late National Reining Horse Association (NRHA) Hall of Famer Doug Carpenter and NRHA past president Frank Costantini challenged the NRHA Board of Directors committed to elevating the NRHA Futurity by increasing its purse with a vision for sustained growth over five years. Thanks to the determination of a small group of sponsors and leaders, over half a million dollars was raised to support this ambitious goal. Today, that vision has not only been maintained but has also been revitalized, with a dedicated team of supporters continuing to drive its success to include $475,000 investment earmarked for the 2025 Futurity purses.

On the same day the board increased its commitment to the 2025 Futurity purse, The Futurity Impact Group—comprising John and Nancy Tague, Bob Santagata, Rick Clark, Tim Anderson, Leonardo Arcese, and Jennifer Anderson—has already pledged an impressive $100,000 toward the 2025 Futurity. To date, members of the Futurity Impact Group have invested $500k directly into the futurity purse since the program began. This initiative adds another $300,000 over the next three years. The NRHA has added $50,000 annually, demonstrating its ongoing commitment to the event’s future.

This combined investment ensures that every Level (L) 4 Open Futurity finalist in 2025 will take home a minimum of $25,000—a testament to the group’s unwavering dedication to supporting reining athletes.

The impact of these efforts is evident. In 2019, the L4 Open Champion purse stood at $142,500. By 2020, the contributions of original Futurity Challenge Donors had propelled it to $250,000. Since 2021, the L4 Open Championship prize has reached a record-breaking $350,000, making it part of the World’s Richest Reining.

NRHA’s overall annual investment in the Futurity has surpassed $800,000 since 2021, elevating the total event purse to over $3 million.

Looking ahead, planned investments of over $475,000 for the 2025 Futurity promise to further solidify its status as a premier event in the equestrian world.

For more details on these historic advancements and their transformative impact on the sport of reining, stay tuned for updates and announcements. Futurity purse here.

NRHA to Invest $475,000 into 2025 Futurity Purse

The National Reining Horse Association (NRHA) will invest an additional $475,000 in its membership with added purse money into six levels of NRHA competition throughout 2025. Since 2021, NRHA’s total annual investment into the Futurity exceeds $800,000, making the total purse more than $3 million.

This investment is possible because of NRHA’s multi-year strategic initiative to improve effectiveness and efficiency in its operations, attracting new and innovative sponsors and partners.

“Our initiatives over the last few years have allowed us to reward our members at every level,” said NRHA Commissioner Billy Smith.

Of the total $475,000 investment earmarked for the Futurity purses, $200,000 is designated to Open Levels [L] 1-3.

“This makes a more compelling value proposition deeper in the Open field,” said NRHA President Mark Blake.

To ensure a minimum of $25,000 for all Level 4 Open Finalists, $150,000 is earmarked specifically for the L4 purse. “Anyone who makes it to the L4 finals has accomplished the very rare and needs to be rewarded for it,” said Smith.

In addition, NRHA is also investing $100,000 in the Non Pro Futurity, which includes the grassroots and majority of NRHA membership. In addition, NRHA’s Prime Time riders, those 50 and older, will earn an additional $20,000. NRHA will be investing $5,000 in added money for the Youth Non Pro as well.

The NRHA Board and Executive Committee are motivated by the consistent growth experienced over the last few years and are dedicated to continuously creating positive momentum and opportunities for the NRHA membership as seen by these initiatives.

2024 NRHA Futurity & NAAC

Nov. 25–Dec. 7 | OKC Fairgrounds

Follow the action at NRHAFuturity.com

December 7, 2024: The Final Curtain

December 7, 2024: Behind the Slide – Brandon Brant

December 6, 2024: Tish Fappani and Wish I Was Yours Take Home CINCH NRHA Non Pro Futurity Win

December 6, 2024: Youth Riders Close the 2024 NAAC

December 5, 2024: Youth Riders Take the Reins in the Adequan® Arena

December 4, 2024: Novice Horse Non Pro Competition Heats Up

December 4, 2024: Showdown Rounds Take Center Stage

December 4, 2024: Inaugural Military and NRHA Futurity Slide

December 3, 2024: 2024 NRHA Futurity Continues to Break Records

December 3, 2024: Behind the Slide – Ryan Cowley, Tennessee

December 2, 2024: Behind the Slide – Daniela Ratschew, Austria

December 2, 2024: Floridians Fly to the Top in Adequan® NAAC Novice Horse Classes

December 2, 2024: Behind the Slide – Dana Clark, Florida

December 1, 2024: McCutcheon Leads the Way to the CINCH Non Pro Finals

December 1, 2024: NRHA Professionals Take Home Adequan® NAAC Titles

December 1, 2024: Saddle Up for Run Guess—NRHA Fans to Test Their Skills and Win Big at the Level 4 Non Pro and Open Finals

December 1, 2024: Futurity Impact Group: Driving Growth and Record-Setting Investments in Reining

November 30, 2024: The NRHA Non Pro Futurity Kicks-Off

November 30, 2024: Rookie Riders Win Big

November 30, 2024: Behind the Slide – Kevin Ball, Colorado

November 30, 2024: Behind the Slide – Zuri Bennett, Michigan

November 29, 2024: Mirko Midili and Mark My Word Lead the Way to the Semi-Finals

November 29, 2024: Behind the Slide – Luis Blanco

November 29, 2024: Behind the Slide – Yali Avraham, Israel

November 28, 2024: Champions Times Three in the Adequan® NAAC

November 28, 2024: Midili Marks Major

November 28, 2024: Behind the Slide – Ty Wilkerson, Texas

November 28, 2024: Behind the Slide – Lena Maas, Germany

November 27, 2024: 2024 NRHA Futurity Continues Toward Finals

November 27, 2024: Behind the Slide – Alberto Alegría, Dominican Republic

November 27, 2024: NRHA to Invest $475,000 into 2025 Futurity Purse

November 27, 2024: Behind the Slide – Anne Grether, The Netherlands

November 26, 2024: 2024 NRHA Open Futurity Begins in the Jim Norick Coliseum

November 26, 2024: Behind the Slide – The Dynamic Armendariz Duo

November 26, 2024: The 20th Anniversary of the Adequan® North American Affiliate Championships Continues

November 25, 2024: The Adequan® North American Affiliate Championships Kick Off at the 2024 NRHA Futurity

November 24, 2024: World’s Richest Reining Begins

November 16, 2024: Sliders’ Night Out Presented by Toyon Ranch Set to Dazzle Again

November 11, 2024: NRHA Markel Futurity Sales Offers New Online Bidding, Sale Incentive, and Exclusive Perks for 2024

October 10, 2024: NRHA Launches Inaugural $100,000 Futurity Slide

August 23, 2024: NRHA Futurity Judges Selected

June 20, 2024: NRHA Markel Futurity Sales Announce Exciting New Update: Discounted NRHA Futurity and Derby Entries for Sale Graduates

2024 Euro Derby: October 30–November 3 / Lyon, France

Visit nrhaeuropeanderby.com to follow the show!

10.30.24: NRHA European Derby: It’s Show Time at Equita Lyon

10.30.24: The NRHA European Derby Kicks Off at Equita Lyon With De Iulilio Leading the Non Pro Qualifier NRHA European Derby: It’s Show Time at Equita Lyon

10.31.24: Girinon and Flexing Guns N Town Dominate NRHA European Derby Open Qualifier

11.1.24: Giarratano and The Electric Bandit Claim the ELEMENTA NRHA European Derby Non Pro Level 4 Championship on Home Turf

11.2.24: Girinon Triumphs at NRHA European Derby Open and Qualifies for The Run For A Million 2025 Million Dollar Competition

11.3.24: European Non-Pro and Youth Qualifiers Set for 2025 The Run For A Million Competition in Las Vegas as Nico Sicuro and Colonels Dancing Gun Race Closer to Top 10 Open World Championship Finish Line

NRHA Launches Inaugural $100,000 Futurity Slide

There will be $100,000 up for grabs as the National Reining Horse Association (NRHA) will introduce a new event during the 2024 NRHA Futurity & Adequan® North American Affiliate Championships.

The inaugural Futurity and Military Slides will take centerstage in the Jim Norick on December 4. This special event will highlight a section dedicated solely to military veterans and will also feature traditional Charreada riders.

NRHA is teaming up with Two Ravens Foundation, whose mission is to provide our nation’s heroes a transformative experience that fosters personal growth, enables reflection, and empowers our combat veterans and first responders by using coaching, horsemanship and community support while leveraging the power of horses and the western way of life.

“As our owned events continue to grow, we are always looking ahead for new opportunities to engage our members and excite our fans, and this was a no-brainer,” said NRHA Commissioner Billy Smith.

Smith, whose son is a combat war veteran, made it a point to have a special military section for the Slide.

“NRHA and our reining community are incredibly grateful for the sacrifices our veterans have made and we wanted to make sure to recognize and honor them during the Futurity,” Smith continued.

“Thank you to our executive committee, board of directors, staff, and the Two Ravens Foundation for helping make this possible. This is just the first year and I know the event will continue to grow in the future,” Smith added.

The Futurity Slide will be open to any individual or horse with no restrictions on membership or licensing. Earnings will not count toward NRHA Lifetime Earnings (NRHA LTE) as it is an unapproved class, with judges using a 3-point system with a base start score of 70. Maneuvers for evaluation will include the approach, stop, and hesitation. 

Entries for the Futurity Slide are limited and completed forms will be accepted on a first-come basis. Complete event conditions and additional information can be found here.