Time to Ride’s second annual sweepstakes encouraged riders to introduce their network to horses.
FOR IMMEDIATE RELEASE – October 4, 2017, Georgetown, Texas – A lucky winner will head to Lexington, Kentucky in the spring of 2018 as grand prize winner of Time to Ride’s Pledge to Take a Friend Riding sweepstakes. The sweepstakes encouraged equestrians of all backgrounds to join the movement to increase participation in horse activities by taking a newcomer friend riding.
One of the major barriers to new enthusiasts participating in horseback riding is access to quality, beginner-friendly, inclusive riding experiences. “While most of us in the horse world know exactly where and how to find other equestrians in our area, it’s often difficult for newcomers to know where to look. The Pledge sweepstakes is all about rewarding individual equestrians and horse owners for reaching out to their non-horsey friends and making sure they feel welcomed to try riding,” stated Christie Schulte, Time to Ride marketing manager. While other Time to Ride programs are aimed at horse professionals, the Pledge activates amateurs and empowers them to make a difference in their local networks.
A random drawing selected Noelle Dotzler of Kansas City, Missouri as 2017’s grand prize sweepstakes winner. Noelle is currently a horseback riding instructor who teaches adults and children as young as three years old how to ride, starting with the basics and moving up to jumping, barrel racing, and competing in shows. Noelle’s journey with horses began with her first horse, an American Quarter Horse mare, Star, who allowed Noelle to share the joy of riding with family and friends, including her friend Arianna (pictured). Noelle shared, “I trained [Star] during the school year when I was in eighth grade and the following year entered [a] barrel race. Star did not seem to enjoy riding until I tried barrel racing with her which was a last resort. I was able to research her bloodlines since she was registered with the American Quarter Horse Association, and found out she had some barrel racers in her bloodlines.” Star inspired Noelle to begin giving lessons and “As much as I trained her, she also was a significant reason for the way I ride and train horses today,” says Noelle.
Noelle and one lucky friend will travel to Lexington to visit the Kentucky Horse Park, watch races at Keeneland, and ride in a clinic with Dan James. To learn more about the Pledge, please visit www.timetoride.com/pledge or contact email@example.com.
The American Horse Council’s Marketing Alliance
Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Boehringer Ingelheim, Farnam, Merck, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, The Right Horse Initiative, US Equestrian, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, ASPCA, Equibrand, the National Reining Horse Association, Lumina Media, the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.
About the American Horse Council
The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s Marketing Alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.
Contact – Christie Schulte, firstname.lastname@example.org or 512-591-7811
Photos and logo available upon request