FOR IMMEDIATE RELEASE
August 22, 2018
KATONAH, NEW YORK – The Right Horse Initiative is launching My Right Horse, an innovative web-based platform that connects potential adopters with available horses. My Right Horse simplifies the process of searching for and adopting a horse by collecting information on adoptable horses into one location and standardizing the quality of information, photos and videos for available horses.
My Right Horse stands apart from other horse search platforms due to its excellent user experience. Prospective owners will enjoy a clean, streamlined and mobile-friendly experience while searching horses by gender, breed, discipline, age, adoption agency and geographical location. My Right Horse will continue to expand after launch and add additional agencies and their available horses.
“Adoption is a great option when looking to add a horse to your family. Traditionally, a challenge for adopters has been the lack of centralized information on available horses and consistency in horse listings. My Right Horse eliminates that barrier and gives prospective adopters an easy and user-friendly way to find their Right Horse by being able to look at a large group of high quality listings in one place,” stated Christy Counts, President of The Right Horse Initiative.
My Right Horse is also designed to directly integrate with a WordPress-hosted site. Adoption organizations can install the WordPress plugin to their websites, making it simple to create and publish attractive, informative listings across multiple locations with one step.
Visit myrighthorse.org to learn more and view available horses.
About The Right Horse. The Right Horse Initiative is a collective of industry professionals and equine welfare advocates working together to improve the lives of horses in transition through a dialogue of kindness and respect. Through collaboration with over 40 industry and adoption partners, The Right Horse is able to innovate new and better adoption standards and practices. Together, the goal is to shatter the stigma and reframe the conversation around equine adoption in order to massively increase horse adoption in the United States. To learn more, visit www.therighthorse.org.
Media Contact: Christy Counts, President