Pro Management Joins NRHA Team to Manage NRHA Futurity and Derby

Change is on the horizon for the National Reining Horse Association’s (NRHA) Futurity and Derby. For the first time since their premiere, a management company will take on a broader scope of planning, preparation, and implementation of those events. The magnitude of these two events requires a team experienced with big shows and high stakes, which is why Pro Management, Inc. of Byars, Okla., will be taking the reins.

This collaboration combines NRHA’s already well-established, world-class events with Pro Management’s veteran staff and event production expertise. Pro Management currently manages three of the top 13 NRHA-approved shows each year, including the National Reining Breeders Classic, the Tulsa Reining Classic, and the Southwest Reining Horse Association Futurity. Owner Cheryl Cody, along with key staff members, also managed the reining at the 2018 FEI World Equestrian Games in Tryon, North Carolina.

“Pro Management brings a level of experience to our signature events that exhibitors have come to appreciate,” NRHA Executive Director Gary Carpenter said. “Our Strategic Plan identified the prospect of outsourcing our events two years ago. I’m confident that our members will enjoy the service they will provide.”

NRHA President Mike Hancock echoed those sentiments. “We wanted to put show management in the hands of people who do it every day, which would allow us to focus what we do best – running the NRHA and serving the needs of our 15,000 members.” He added, “We are confident in Pro Management’s ability to handle shows of this magnitude.”

The NRHA Futurity & Adequan® North American Affiliate Championship Show is the world’s largest reining event with nearly 4,000 entries in all classes. It includes the 3-year-old Futurity, with a guaranteed $150,000 to the champion, as well as the Adequan® North American Affiliate Championships. The NRHA Derby features more than $600,000 in added money and hosts the Interscholastic Equestrian Association Western Championships.

“It’s truly an honor to be part of these events, and we are very excited about them,” Cheryl Cody said. “NRHA has done an incredible job of growing them over the years, and we are confident that our partnership with NRHA will continue that trend.”

NRHA and Pro Management staff members have spent countless hours working out the logistics of the transition, something that Cody notes will be advantageous moving forward. “Everyone on the NRHA staff has been amazing to work with, and together we are doing what is necessary to make this change as seamless as possible for the contestants and exhibitors,” she said.

Although first payments for the Futurity have already been sent to the NRHA Office, subsequent payments, entries, and questions will be handled by the Pro Management staff in the Byars office. Pro Management will also be handling the event media, trade shows, and stabling management, as well as stall sponsorships and placements. For information on the events, people can either call the NRHA number (405-946-7400) and the call will be transferred or call direct to the NRHA Events line at Pro Management at 580-759-2424.

Founded in 1966, the National Reining Horse Association is a nonprofit association dedicated to promoting and encouraging the development of and public interest in the sport of reining. The focus is on developing and maintaining suitable standards of performance and judging and in providing a fun filled, family-oriented atmosphere.