Platinum Performance® Powers Reiners

Platinum Performance Renews Corporate Partnership with NRHA.

For Immediate Release – March 13, 2019 – Oklahoma City, Oklahoma – Platinum Performance, supplier of the Official Equine Oral Joint Supplement of NRHA, will expand its partnership with the National Reining Horse Association (NRHA) in 2019. This year, Platinum Performance adds sponsorship of Adequan® North American Affiliate Championship (NAAC) Top 10 jackets to its existing partnership with NRHA.

“We’re proud to support NRHA as the Official Equine Oral Joint Supplement and are pleased to continue providing the entire reining community with superior nutrition and unmatched personal service,” said Lauren Thompson, Platinum Performance Equine Marketing Manager.

Reiners can rely on Platinum Performance® CJ, Platinum’s wellness, performance & complete joint formula, carefully formulated as a synergistic approach to healthier joints with ingredients that reflect the high-quality standards upheld by Platinum Performance.

Platinum Performance® CJ is the only supplement of its kind — combining ASU in addition to joint-supporting ingredients, glucosamine sulfate, MSM, cetyl myristoleate, hyaluronic acid and Boswellia serrata with a whole-horse wellness formula that supports every part of the horse. Platinum Performance® CJ is recommended for any horse with advanced joint care needs and is popular with performance horses, prospects and senior horses. It also aids in recovery after joint or soft tissue injuries.

Every season, each NRHA affiliate can assemble the top 15 riders in each class to compete at their designated Affiliate Regional Championship (ARC). From there, the top 10 advance to the Adequan® NAAC, which is held in conjunction with the NRHA Futurity. In 2019, Platinum Performance will provide jackets for Top 10 recipients in each Adequan® NAAC class. With the help of corporate partners like Platinum Performance, NRHA contributes over $40,000 annually to participating affiliate championship programs. By developing reining at the grassroots level, these valuable programs boost expansion of the sport as a whole.

“The support demonstrated by Platinum Performance over the years has contributed to the growth of NRHA,” said Sammi Miller, NRHA Senior Director of Corporate Relations & Communications. “Their brand touches every NRHA-owned event. Continuing a partnership with Platinum Performance is very exciting!”

Founded in equine veterinary medicine, the family-owned-and-operated company is located in Buellton, California. Co-founder and CEO Mark Herthel says “Platinum Performance will always be committed to providing veterinarians and equestrians with the highest-quality and most effective formulas available, as we have since 1996.  We are motivated, more and more every day, to change lives, improve performance and influence disease. That’s what keeps us charging forward.”

About Platinum Performance®
Platinum Performance® believes in the power of nutrition and supplementation and remains committed to providing formulas that produce superior results in the horse. Over the past several decades, Platinum has continued to research the role of nutrition with regard to wellness and performance and is committed to providing equine veterinarians, horse owners, and trainers the nutritional tools they need to benefit from cutting-edge equine nutrition. Horse Health is the Platinum Performance Mission, and we look forward to helping you NOURISH YOUR PASSION. Find more at

Founded in 1966, the National Reining Horse Association is a nonprofit association dedicated to promoting and encouraging the development of and public interest in the sport of reining. The focus is on developing and maintaining suitable standards of performance and judging and in providing a fun filled, family-oriented atmosphere. 

Media Contact:
Hayley Eberle
Manager of Marketing & Outreach
National Reining Horse Association
(405) 946-7400 x 103