The NRHA Executive Committee met on August 17, 2017 and among their business items they approved advertising guidelines for the NRHA Reiner magazine. These guidelines will be used when advertisements are submitted to the magazine and to determine if they are appropriate for the publication and its audience. These are the first set of written guidelines for the NRHA Reiner and come in response to member input regarding their expectations.
All advertisements submitted to the NRHA Reiner magazine shall be in support of the Association’s belief in family values, sportsmanship and proper care of the horse. All advertisements should be suitable for the target audience: NRHA members and their families which often include young children. As these pages are highly visible, the magazine cover pages, including the inside covers, must be suitable for that audience. Advertising shall not include violence, profanity or sexually explicit or provocative images.
Ads featuring partial nudity may be accepted if models are posed in an unprovocative way and are partially covered (ex. wearing modest swim suits or sports attire). Ads with sexual innuendo are discouraged. However, ads featuring human models with nudity or partial nudity along with any level of sexual innuendo will not be accepted under any circumstance.
Additional news from the August NRHA Board of Directors meeting will shared soon.