ColiCare Celebrates 5 Years of Protecting Horses & Their Owners

PLYMOUTH, MA – August 31, 2017 – As a company that stands for healthy horses and happy riders, SmartPak is excited to celebrate the 5-year anniversary of their ColiCare program. Since 2012, thousands of horse owners have changed (and in some cases saved) their horse’s lives, thanks to ColiCare, which provides up to $7,500 in colic surgery reimbursement.

Thousands of horses owner across the country have chosen to protect themselves and their horses with ColiCare, which helps keep their horses healthy with daily digestive support and annual wellness care from their veterinarian, and helps ensure they have the financial resources to provide their horses with the care they deserve. And not only is ColiCare chosen by horse owners, but it was also named the #1 Vet-Recommended Colic Surgery Reimbursement Program in the 2016 LeBel Marketing, Veterinary Marketing Survey.

“We are honored to be a member of so many horses’ health care teams through our ColiCare program,” said Sarah Mann, Vice President of Brand and Customer Experience at SmartPak. “We’re horse owners ourselves, so we always love hearing success stories on how our supplements have helped horses live healthy lives. And, for those horses that we have been able to help when the unexpected has happened, it’s incredibly meaningful to know that we’ve helped provide the financial resources needed to give them the care they deserve. It’s truly a dream job”

Along with this milestone, SmartPak is taking their ColiCare-eligible supplements to the next level with a new and improved digestive ingredient: Diamond V® Yeast. This ingredient is a leading brand of yeast that is backed by a portfolio of research showing it supports digestive function, feed efficiency, immunity, recovery from exercise, and more.

“The ColiCare-eligible supplements are now better than ever!” added Casey Fleming, Manager of Product Development at SmartPak. “Essentially, we’ve replaced the type of yeast being used in these formulas. Previously, these included a live form of the yeast Saccharomyces cerevisiae, and now they’ll include Diamond V® Yeast, which is a fermented form of that same species. The fermentation is where the magic happens, so to speak, in that it activates a plethora of additional health benefits that aren’t available through feeding a live form.”

Enrolling in ColiCare is fast and easy, and FREE with the purchase of an eligible supplement in SmartPaks. Horse owners can sign up online or over the phone. To learn more about the program or to speak with one of SmartPak’s renowned Supplement Experts, visit or call 1-800-461-8898 today.

About SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award seven years in a row, as well as receiving an “Elite” rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.



Contact: Kelcie Griffith, 774-773-1112 or

The National Reining Horse Association is not responsible for information contained in this press release. Please contact the author or submitting organization for further information, requests or questions.