Equine Businesses Welcomed to Register for the 2017 Time to Ride Challenge

The 2017 Challenge features more winners and more ways to win! 

Georgetown, TX, March 9, 2017 – Time to Ride invites stables, clubs and all horse businesses nationwide to register now for the 2017 Time to Ride Challenge, a grassroots competition offering $100,000 in cash and prizes!

In its fourth year of competition, the Challenge is the only industry-wide effort specifically designed to encourage entry-level participation in riding and other horse activities. Participating horse professionals will work to create engaging outreach events in Phase I, May 1st through August 31st, that connect with the general public and introduce families to the joy of horses. Then in Phase II, which occurs simultaneously and continues through September 30th, they will help these new horse enthusiasts get involved regularly through riding lessons or other ongoing horse experiences. The stables, clubs and businesses which introduce and convert the greatest number of newcomers will win their share of $100,000 cash and prizes across size-based divisions.

Past participants report enthusiastically about their experiences in the Challenge, including Susan Dudasik, owner of Misfit Farm in Salmon, Idaho: “Once you get the hang of it, it’s really fun and you come up with all kinds of new ideas. We had 55 [newcomers] last year [2015] and over 200 this year [2016] and really surprised ourselves!! Never thought we’d get that many. This is such a neat program and we’re already looking forward to next year!”

Tina Renison-Ambrose, owner and instructor at Cross Roads Stable in Elverta, California shared, “The Challenge helped me market my business, and I have picked up 30 more clients from all our events! Not too bad for sharing the love and passion we have for horses with new people every day!” Cross Roads Stable won $1,000 as fourth-place winners in the medium division.

Competing in the Challenge is free, and the contest takes place May 1st through September 30th. Time to Ride invites stables, clubs, businesses, instructors, veterinarians, and all other horse professionals to sign up now! For more information, please visit https://www.timetoride.com/time-to-ride-challenge/ or contact info@timetoride.com.

The American Horse Council’s Marketing Alliance

Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. Since 2014, Time to Ride programs have introduced nearly 100,000 newcomers to horses and helped grow 78% of the participating horse businesses. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Farnam, Merck, Merial, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, United States Equestrian Federation, The Right Horse Initiative, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, ASPCA, Equibrand, the National Reining Horse Association, Lumina Media, Pyranha Inc., the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.

About the American Horse Council 

The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s marketing alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.

Contact: Christie Schulte – info@timetoride.com or 512-591-7811

The National Reining Horse Association is not responsible for information contained in this press release. Please contact the author or submitting organization for further information, requests or questions.

Wildfire Relief Effort

NRHA Members & Supporters — Livestock Supply Donations are being accepted for those affected by the recent wildfires.

In the heart of horse country, NRHA and the Reining Horse Foundation are asking for donations of livestock supplies (hay, feed, wound supplies, fencing, etc.) to assist Oklahoma and Texas ranchers impacted by the recent fires. We are offering to connect those in the horse industry with those who are in need through a series of drop-off locations.

Donation Locations for Hay, Feed, Wound Supplies, Fencing Supplies

  • NRHA Office – 3021 W. Reno, Oklahoma City 73107 – 405-946-7400 – Drop off on-site, 8 a.m. – 5 p.m. M-F. To help keep a sustained effort beyond the initial response, the NRHA Office plans to take donations until further notice, and coordinate delivery to those most-in need.
  • Oklahoma Reining Horse Association Ride & Slide – Tulsa Expo Square – Through Sunday, March 12 at Noon. Visit the OkRHA show office for instructions for drop-off.
  • Southwest Reined Cow Horse Spring Into Spring Horse Show – Lazy E Arena, 9600 Lazy E Drive, Guthrie, OK 73044 – Through Sunday, March 12 at Noon. Drop donations in Stall 110. Stop by Stall Office for questions.
  • Additionally, NRHA member and Texas AgriLife Extension agent Mike Jeffcoat is heading up donations for Gray, Wheeler and Roberts counties (806-669-8033, office). Hay donations can be made directly at Clyde Carruth Pavillion (301 Ball Park Drive, Pampa, TX).

Volunteers to Transport
If you are interested in donating your time/equipment to haul, please contact Christa Morris-Stone (405-946-7400 or cmorris@nrha.com). This will be a huge help in the effort.

RHF Crisis Fund
NRHA members affected directly by these disasters are reminded that the Reining Horse Foundation Dale Wilkinson Memorial Crisis Fund can stand in the gap to assist financially in the weeks and months ahead. Donations are always welcomed. More information and an application for aid can be found at reiningfoundation.com/crisisfund.​​

Question? Other Ways to Help?
Contact Christa Morris-Stone at NRHA if you have questions (405-946-7400), or other ideas that can help in the effort. We encourage everyone to share this information with their horse friends.

Donate directly to the Oklahoma Cattlemen’s Association Fire Relief Fund


Ranchers Organize a ‘Cattle Drive’ for Panhandle Ranchers Affected by Fire

Governor Abbott Grants Waiver To Hay Carriers In Texas Panhandle Due To Wildfires


We thank the Lazy E Arena, Oklahoma Reining Horse Association and the Southwest Reined Cow Horse Association for their cooperation.





Youth Members Discovered Their Inner Strengths

For Immediate Release – Oklahoma City, Okla., (March-06-2017) –  Held during the 2017 National Reining Horse Association’s Winter Meeting, youth members challenged themselves to learn more about their true self during the NRHyA’s Leadership Development Workshop. From February 10th through the 11th, youth members came out of the workshops with a better understanding of their strengths and how to use them to better themselves in the future.

Leading the workshops was Director of Marketing at The Western Integrity Agency, Katie Hollingsworth, of Stillwater, Okla. Hollingsworth is passionate about helping others discover their strengths, and this unique opportunity offered insight to the next generation of equine industry leaders.

“It was a genuine honor to be a part of the 2017 NRHyA Leadership Development,” said Hollingsworth, “I could not have asked for a better group of young leaders to work with.”

Pre-registered youth members were given a personality assessment that asked questions revolving around 34 common themes. Each person’s individual themes lead them to five personal strengths. “Through our workshops, I learned what my strengths were and how to put them to use,” said NRHyA Historian Reagan Stephens, “It was fun learning that I had a unique set of strengths that defined me.”

As the workshops progressed, youth members continued to develop and build upon their personal strengths. Youth members were put to the test as three teams were formed with varying personal strengths. “I learned that being on a team you don’t necessarily want to have the same kind of people,” said NRHyA Vice President Kenleigh Wells. NRHyA Treasurer Liz Blaser agreed saying, “Each person naturally took a role on the team based on their strengths.”

Teams were given a task to complete to see how the teams managed to work together despite opposing strengths.

When asked if aspects from the team building exercise resonated with students and if they would use the skills they learned in other aspects of their life, NRHyA Secretary Taylor Masson said, “I believe, as officers, we can use our own strengths to make a stronger and more compassionate leadership team for others. We can use our strengths to get more regions and youth involved with the NRHyA.”

Youth members who attended the 2017 NRHyA Leadership Development workshops came out with a better understanding of their strengths all while building lasting relationships with other youth members from across the nation.  “The workshops helped me become a stronger leader,” said NRHyA member Kate Lilley, “I learned things about myself that will help me in the future, I also made several new friends.”

“I would say that the NRHyA leadership symposium has helped me grow and expand my horizons in many ways that I am very thankful for,” said NRHyA Delegate Olivia Klug.

Where Dreams Become Reality: NRHyA Buy A Pro Auction

Ever wonder what it is like to ride with elite reining trainers in the industry? The National Reining Horse Youth Association (NRHyA) hosts the annual Buy A Pro online auction where reining enthusiasts can bid on their chance to ride with NRHA Professionals and experience what it’s like first-hand. Even after the lessons are complete, past auction winners have stayed in contact with their Buy A Pro, creating a lasting partnerships both in and out of the show pen. This year’s auction ends March 1, so visit 32auctions.com/buyapro2017 to learn more about the trainers and to bid today!

During the 2015 NRHyA Buy A Pro auction, Cheryl Freemantle of Middlefield, Conn., opened up an issue of the NRHA Reiner and saw the ad. Her interest sparked, Freemantle decided to see which professionals were available. After some research and conversations with her daughter, Freemantle decided to “bid” on Jeremy Gates, ultimately winning the auction.

“I had a wonderful experience riding with Jeremy through the Buy A Pro program,” Freemantle explained.

After watching her daughter riding and showing reining horses growing up, Freemantle saw her opportunity to join her daughter, thanks to Buy A Pro. Two years after winning her Buy A Pro contract, Freemantle is still riding and learning from Jeremy. In 2016, she earned over 70 NRHA Green Reiner points under his direction.

Paul Wilinski from Green Bay, Wis., saw the Buy A Pro promotion through an association email. During the 2016 NRHyA Buy A Pro auction, Wilinski won auctions from Ben Balow of Skull Valley, Ariz.; Michael Davis from Davenport, Iowa; and Becky Sorrell of Whitesboro, Texas.

After completing a Buy A Pro with Ben Balow, Wilinski had this to say: “It was one of the best experiences I’ve ever had. I was able to improve my skills right away, and because of Ben’s help, I have been able to make the finals in major national shows.”

Not only is the Buy A Pro program a great way for riders to learn one on one from some of reining’s greatest professionals, trainers also get the opportunity to build their clientele all by supporting the future of reining.

“In a heartbeat, I would recommend the program to friends!” said Freemantle.

“It was a great overall experience!” said Wilinski.

For your chance to experience what the NRHyA Buy A Pro program can do for you, visit 32auctions.com/buyapro2017. The online auction is currently open for bids. Bidding will end on March 1 at noon CST. For more information about the auction, please contact Emily Schaefer at eschaefer@nrha.com or (405) 946-7400 ext. 129.

USEF Memo: Junior and Young Rider Reining Athletes

Dear Junior and Young Rider Reining Athletes,

In accordance with FEI Reining Rules [5th Edition, Updates effective 1st January 2017], we would like to remind all Junior and Young Rider Reining Athletes that are 17 years of age and younger participating in FEI Reining competitions they are required to wear protective headgear.

Chapter VI Equipment

Article 320 Dress, Protective Headgear and Salute

1.     All Athletes must wear appropriate western attire while competing; this will include a long sleeve shirt with collar, cowboy boots and western hat or safety helmet. When Athletes are training in the Competition arena they are required to wear Competition wear or team attire (no ball caps are allowed during training). Failure to wear such Headgear where and when required after being notified to do so by an Official, shall result in a Yellow Warning Card, being issued to the Athlete.

2.     Athletes under the age of 18 years old must wear Protective Headgear (safety helmet) at all times while riding. Failure to wear such Protective Headgear where and when required after being told to do so by an official, shall result in a Yellow Warning Card, being issued to the Athlete.

3.     Salute: Must be done in accordance with General Regulations unless the pattern used is a run in pattern.

If you have any questions, please contact us. Sincerely,

DirectorofReining, EventingPrograms
8592256948, 5756445659

The National Reining Horse Association is not responsible for information contained in this press release. Please contact the author or submitting organization for further information, requests or questions.