Our Condolences: Jerry Kimmel

The Reining Horse Foundation and NRHA mourn the passing of Jerry Kimmel on April 3, 2020. Jerry was honored with the Dale Wilkinson Lifetime Achievement Award in 2014, a fitting tribute to his passion for and commitment to the reining community.


Success does not define a person. However, success seemed to follow Jerry Kimmel wherever he went. From the CEO chair to the saddle, Jerry’s hard work, perseverance, and welcoming demeanor allowed for an adventure that lasted a lifetime.

​Jerry Kimmel passed away Friday, April 3, 2020, at the age of 82.

​Gerald Kimmel was born June 23, 1937, to Gerald and Edna Kimmel in Marshall, Michigan. He was a loving sibling to his younger brother, Jim, and his half-brother, Rick. He was an avid sports player and the class president at Marshall High School, graduating with the class of 1955. He married his wife, Carmen, on March 29, 1958. Together they have two daughters, Christine and Amy, and one son, Gregory.

​In Marshall, Jerry began his business, Kevco Inc. with his partner and longtime friend Bill Everett in 1964. Over three decades, Jerry, Bill, and hundreds of their employees expanded the business across the country and moved its headquarters to Fort Worth, Texas. In becoming one of the nation’s leading distributors of plumbing and building materials to the manufactured housing and recreational vehicle industries, Jerry and Kevco were awarded Entrepreneur of the Year for the Southwest region from the Dallas Business Journal in 1995. Jerry’s success continued when he took the company public in the 1990s. At one point he had more than 30 branches across the country and 16 manufacturing plants. Jerry thrived in the corporate world, but after decades of hard work, dedication, and passion, he retired and settled down with his wife on a 225-acre ranch in Granbury, Texas.

​Even in retirement, Jerry found success. What began as a harmless hobby turned into Jerry’s second calling. Carmen had always been a horse enthusiast and their daughters also enjoyed horses. Not long after his retirement years began, Jerry immersed himself into the horse world of western pleasure, with much thanks to friend and horseman Cleve Wells. Jerry started from scratch and was proud to admit that he was learning new things every day, even into his seventies. He brought this positive attitude into the arena and treated his time as a horseman less as a business than as a sense of pure enjoyment. He once stated, “I retired totally from business. For me, horses are just fun.” Anyone who ever saw Jerry in the saddle could easily witness the man’s love for horses. After making his mark in the western pleasure pen, Jerry poured his heart, soul, and wallet into the reining world.

What started with one reining horse, Indy Star Dun It, soon turned Jerry and Kimmel Reining Horses into a household name. Jerry’s biggest dream for reining was to have full stands and engaged fans. Jerry’s home base, J Bar C Ranch, worked in tandem with McQuay Stables in Tioga, Texas, to produce some of the world’s top reining horses. Jerry’s own granddaughter, Lindsey Raymond, oversaw much of the breeding and fitting operations in Granbury. Kimmel Reining Horses is still in operation thanks to Jerry’s eldest daughter, Chris, who relocated the business and its horses to her ranch in Weatherford, Texas, in 2018. Gone but not forgotten, Jerry left an indelible mark on the horse world. In 2014, Jerry was awarded the NRHA Dale Wilkinson Lifetime Achievement Award.

​One of the most remarkable things about Jerry was his inability to know a stranger. That smile and those big, blue eyes welcomed anyone in. Whether it be at the grocery store, a horse show, or Trinity Terrace—where he and Carmen moved in 2018—Jerry locked eyes with and waved to everyone that passed by. He lived by the motto: “keep your friends and make new ones every day.” He radiated warmth and a good laugh. He seemed to always have a lighthearted joke in his back pocket. Jerry leaves behind his wife Carmen, his three children, Christine and David Pearce, Amy and David Mueller, and Gregory and Jennifer Kimmel, 10 grandchildren, six great-grandchildren, and his beloved dog, Charlie. He will be greatly missed.

The family requests that in lieu of flowers, gifts in Jerry’s memory be made to the NRHyA—Youth Unrestricted fund of the Reining Horse Foundation to benefit youth reiners. Donations can be made online at reiningfoundation.com or mailed to RHF, 3021 W Reno Ave, Oklahoma City, OK, 73107

With permission: Written by Courtney Kimmel and Meredith Kimmel

Reiners Should Apply

The U.S. Government has pledged $349 billion in forgivable loans to help people like you—NRHA Professionals, small-business owners, and more. The Paycheck Protection Program (PPP) is available to small businesses, sole proprietorships, self-employed individuals, independent contractors, and others. The deadline to apply is June 30, 2020, but don’t treat it like stall reservations or entry fees—apply as soon as you can, because the PPP is first come, first served, and when the money is gone, it’s gone.

How Much May I Receive?

  • 2.5x your average monthly payroll costs, up to $10 million.
  • Calculate your average monthly payroll using calendar year 2019. For example, if your average monthly payroll for 2019 was $5,000, multiply $5,000 by 2.5, which is $12,500 in PPP relief. For sole proprietors or independent contractors, payroll costs are net earnings from self-employment (limited to $100,000).
  • You may not include compensation to any one individual in excess of $100,000 or any compensation to an employee whose principal residence is outside the United States.

How Does It Work?

The PPP is structured as a forgivable loan. Generally, if you:

(1) use at least 75% of the loan amount for payroll and the remainder for rent, utilities, or mortgage interest within eight weeks after getting the loan; and

(2) don’t decrease your full-time staff or your wages by more than 25% for any employee that made less than $100,000, or if do, you restore your employment and salary levels by June 30, 2020, then your entire loan will be forgiven (i.e., you don’t have to repay it).

Forgiveness will be reduced if full-time headcount declines or if salaries and wages decrease.

Any amounts you don’t use for those purposes within eight weeks become a two-year loan at a 1% interest rate.

What Counts as Payroll?

  • Payroll costs include gross wages (limited to $100,000/employee), employer cost of group health plans (including insurance premiums), and employer cost of retirement plan benefits.
  • For sole proprietors or independent contractors, payroll costs are net earnings from self-employment (limited to $100,000).

Is It Hard to Apply for PPP?

Not at all. Several of your reiner friends have already done it.

  • Apply at an SBA-approved bank. It’s best to contact your lender to confirm that the entity is an SBA lender and begin with their online application process. Be careful of scams. This program is only available through SBA-approved banks.
  • The forms are pretty simple. Generally, the bank will ask you to provide the PPP borrower form (found at bitly.com/PPPBorrowerForm), a few bank-specific forms, and evidence of payroll.
  • The application process for businesses opened April 3; independent contractors can apply beginning April 10.

The CARES Act also includes Economic Injury Disaster Loans and other programs, including payroll-tax deferral. Your situation will determine which you qualify for and what may be best. Consult your advisers or go to sba.gov.

When your business remains viable during the COVID-19 response, the reining industry remains stronger and poised for recovery when public safety is no longer in crisis. You are caring for your business and the reining community, because #ReinersCare.

The above is a summary of the CARES Act and the PPP. NRHA and RHF are not providing legal, accounting or financial advice. Please consult your professional advisors for a full understanding of your eligibility and the benefits and requirements of the Cares Act and the PPP.